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Strategy, Branding & Copywriting by The Alchemist

Typical Strategic Assignments

• Act as Interim Chief Marketing Officer or VP Marketing
   
• Interview/evaluate prospective executives for fit with ability, team, attitude
   
• Create/modify corporate identity, product messaging and value proposition to be able to articulate clearly a company’s competitive advantages
   
• Develop “go-to-market” strategy, positioning and plan of execution for new and existing markets
   
• Audit marketing functions and budget to identify waste, inadequate performance by outside agencies (PR, advertising, etc.) and misallocation
  of funds 
   
• Act as corporate evangelist and spokesperson.  Includes media training for executives
   
• Provide introductions and help you package your presentations to VCs and investment bankers
   
• Select and manage external vendors (PR, advertising & graphic design agencies; printers; etc.)
   
• Negotiate & draft complex contracts; difficult negotiations (OEMs, sales, vendors, investors)
   
• Turnaround or build the marketing department from the bottom up
   
• Quickly identify why a company is in a death spiral and fix it
   
• Fix turf-disputes between marketing & engineering or marketing & sales
   
• Implement outcome-based metrics to measure and reward real marketing performance. 
  (Many companies mistakenly use metrics based on compliance with processes, not on results.)
   
• Develop cost-effective, revenue-focused marketing plans and budget
   
• Develop PR, Investor Relations (IR), media, and analyst plans and calendars
   
• Review/create new pricing and lead generation strategies
   
• Implement a “Crossing the Chasm” strategy

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Serving these Metropolitan and Geographical Areas
San Francisco, Los Angeles, San Diego, Santa Fe, New York, Seattle, Portland, Chicago, Houston, Philadelphia, El Paso, Denver, Phoenix, Dallas, San Antonio, Detroit, San Jose, Indianapolis, Jacksonville, Columbus, Austin, Baltimore, Memphis, Milwaukee, Boston, Washington DC, Nashville, Davidson, St Petersburg, Charlotte, Fort Worth, Oklahoma City, Tucson, New Orleans, Las Vegas, Cleveland, Tampa, Long Beach, Albuquerque, Kansas City, Fresno, Virginia Beach, Atlanta, Sacramento, Oakland, Mesa, Tulsa, Omaha, Minneapolis, Anchorage, Honolulu, Aurora, Raleigh, Miami, Colorado Springs, St. Louis, Long Island, Wichita, Santa Ana, Pittsburgh, Arlington, Cincinnati, Anaheim, Toledo, Buffalo, Saint Paul, Corpus Christi, Newark, Lexington, Louisville, Riverside, Bakersfield, Stockton, Birmingham, Jersey City, Norfolk, Hialeah, Lincoln, Greensboro, Plano, Rochester, Glendale, Akron, Garland, Madison, Fort Wayne, Bayamon, Puerto Rico Fremont, Scottsdale, Montgomery, Shreveport, Augusta, Lubbock, Chesapeake, Mobile, Des Moines, Grand Rapids, Richmond, Yonkers, Spokane, Glendale, Vancouver, Victoria, Winnipeg, London, Calgary, Halifax , Montreal, Ottawa, Toronto, Hamilton, Edmonton, and Quebec. Branding, Marketing Strategy, Copywriting, Naming and Corporate Identity Portfolio by The Alchemist, Steven Mason

Professional Copywriting Portfolio Samples for these UK United Kingdom and Ireland Cities
London, Edinburgh, Leicester, Birmingham, Limerick, Glasgow, Liverpool, Sheffield, Leeds, Bristol, Dublin, Manchester, Edinburgh, Leicester, Kingston upon Hull, Coventry, Bradford, Cardiff, Nottingham, Stoke-on-Trent, Wolverhampton, Belfast, Plymouth, Derby, Southampton, Reading, Cork,

Professional Copywriting Portfolio Samples for these Australia and New Zealand Cities
Sydney, Melbourne, Gold Coast, Canberra, Brisbane, Auckland, Manukau, Hamilton, Perth, Adelaide, Christchurch, Newcastle, Wollongong, North Shore, Waitakere, Wellington, and Dunedin

Professional Copywriting Portfolio Samples for these Europe EU Countries and Cities
Florence, Roma, Rome, Italy, Italia, Belgium, Belgique, Belgie, Denmark, France, Finland, Suomi, Germany, Copenhagen, Deutschland, Luxembourg, Netherlands, Nederland, Norway, Norge, Portugal, Spain, Sweden, Brussels, Bonn, Bern, Sverige, Switzerland, Hamburg, Marseille, Barcelona, Isle of Man, Monaco, Milano, Paris, Berlin, Helsinki, Stockholm, Frankfurt, Munich, Antwerp, Milan, Milano, München, Köln, Stuttgart, Essen, Hannover, Amsterdam, Dresden, Lyon, Toulouse, Napoli, Naples, Genova, Oslo

Professional Copywriting Portfolio Samples for these
Japan
Tokyo, Kyoto, Yokohama, Osaka, Nagoya, Kobe, Sapporo