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Strategy, Branding & Copywriting by The Alchemist

Taglines

Taglines must:

·         Neatly encapsulate and enhance a company's brand

·         Be memorable

·         Clearly distinguish a firm from its actual or putative competitors

·         Be the result of rigorous customer and market research

Here are some examples from our portfolio:

 

Hebi Arts (distributor of bold, vibrant art and home decor with roots in the millennial-old traditions of Asian and Semitic cultures):

Transcending the Traditional™


 

Össur (bionic knees that give amputees unparalleled freedom in choosing their lifestyle):

Walk Your Way™
 


Brickwalk (systems integrators for financial institutions focused on aligning technology with business objectives and on handling the most complex systems integration challenges that confront the institutions):

Artisans of Systems Integration™
 


 

Wizard Technologies (inventors and manufacturers of patents-pending systems and colorants for external application to mulch and other recycled materials):

Colors for Your World™

 

Scott Baxter (a real estate agent who wanted a way to express his focus on treating a home purchase as an investment that paves the way for the owner to realize his life's dreams):

 Building Your Equity Dreams™

 

AgencyLogic (software services firm specializing in high-end web sites and services for Realtors):

·         We named their high-end web site offering for Realtors®.

Web Estates™

·         Second, we created a tag line for Web Estates™:

The Ultimate Web Site for the Ultimate Realtor™

 

OrangeFoto (the name was a given, so the challenge was to create a tagline that somehow related this brick-and-mortar and (ultimately) online photography merchant's attributes to the the color orange):

 The Brighter Site of Photography


 

 

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Serving these Metropolitan and Geographical Areas
San Francisco, Los Angeles, San Diego, Santa Fe, New York, Seattle, Portland, Chicago, Houston, Philadelphia, El Paso, Denver, Phoenix, Dallas, San Antonio, Detroit, San Jose, Indianapolis, Jacksonville, Columbus, Austin, Baltimore, Memphis, Milwaukee, Boston, Washington DC, Nashville, Davidson, St Petersburg, Charlotte, Fort Worth, Oklahoma City, Tucson, New Orleans, Las Vegas, Cleveland, Tampa, Long Beach, Albuquerque, Kansas City, Fresno, Virginia Beach, Atlanta, Sacramento, Oakland, Mesa, Tulsa, Omaha, Minneapolis, Anchorage, Honolulu, Aurora, Raleigh, Miami, Colorado Springs, St. Louis, Long Island, Wichita, Santa Ana, Pittsburgh, Arlington, Cincinnati, Anaheim, Toledo, Buffalo, Saint Paul, Corpus Christi, Newark, Lexington, Louisville, Riverside, Bakersfield, Stockton, Birmingham, Jersey City, Norfolk, Hialeah, Lincoln, Greensboro, Plano, Rochester, Glendale, Akron, Garland, Madison, Fort Wayne, Bayamon, Puerto Rico Fremont, Scottsdale, Montgomery, Shreveport, Augusta, Lubbock, Chesapeake, Mobile, Des Moines, Grand Rapids, Richmond, Yonkers, Spokane, Glendale, Vancouver, Victoria, Winnipeg, London, Calgary, Halifax , Montreal, Ottawa, Toronto, Hamilton, Edmonton, and Quebec. Branding, Marketing Strategy, Copywriting, Naming and Corporate Identity Portfolio by The Alchemist, Steven Mason

Professional Copywriting Portfolio Samples for these UK United Kingdom and Ireland Cities
London, Edinburgh, Leicester, Birmingham, Limerick, Glasgow, Liverpool, Sheffield, Leeds, Bristol, Dublin, Manchester, Edinburgh, Leicester, Kingston upon Hull, Coventry, Bradford, Cardiff, Nottingham, Stoke-on-Trent, Wolverhampton, Belfast, Plymouth, Derby, Southampton, Reading, Cork,

Professional Copywriting Portfolio Samples for these Australia and New Zealand Cities
Sydney, Melbourne, Gold Coast, Canberra, Brisbane, Auckland, Manukau, Hamilton, Perth, Adelaide, Christchurch, Newcastle, Wollongong, North Shore, Waitakere, Wellington, and Dunedin

Professional Copywriting Portfolio Samples for these Europe EU Countries and Cities
Florence, Roma, Rome, Italy, Italia, Belgium, Belgique, Belgie, Denmark, France, Finland, Suomi, Germany, Copenhagen, Deutschland, Luxembourg, Netherlands, Nederland, Norway, Norge, Portugal, Spain, Sweden, Brussels, Bonn, Bern, Sverige, Switzerland, Hamburg, Marseille, Barcelona, Isle of Man, Monaco, Milano, Paris, Berlin, Helsinki, Stockholm, Frankfurt, Munich, Antwerp, Milan, Milano, München, Köln, Stuttgart, Essen, Hannover, Amsterdam, Dresden, Lyon, Toulouse, Napoli, Naples, Genova, Oslo

Professional Copywriting Portfolio Samples for these
Japan
Tokyo, Kyoto, Yokohama, Osaka, Nagoya, Kobe, Sapporo